When trends happen, there is often the discussion of whether or not to jump on board or to let that particular choice go into the past. The truth is, though, with certain trends, making the choice to forgo can not only hurt a business or entity but really damage their credibility. This is especially important on social media. Social media is used by millions of people around the world. For those businesses that have a page, avoiding a trend can send a subliminal message to their followers that the page is not up on the times and that it is not modern. With Twitter Polls, for example, the importance of getting involved can be seen. This trend is absolutely important because Twitter Polls are becoming an increasingly effective way to connect with an audience and garner opinions. Opinions matter in guiding a page, be it personal or professionally based. Therefore, those that want to get involved and ensure that they are getting the most from what their social media page could be, should definitely grasp onto this trend. To not do so may send the wrong message to consumers and not highlight the modernity of your business which can send up red flags, especially to those in the younger markets.